Head-to-head
EasyInsights vs Google Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
EasyInsights
First-party data activation platform for multi-step paid marketing funnels
From $28,000/mo
Visit EasyInsightsAt a glance
| EasyInsights | Google Analytics | |
|---|---|---|
| Tagline | First-party data activation platform for multi-step paid marketing funnels | Free web analytics from Google. |
| Pricing model | Paid | Free |
| Starts at | $28,000/mo | Free |
| Founded | — | 2005 |
| AI-native | ||
| Categories | Lead Gen & ABM, Paid Ads, Analytics | Analytics |
| Vendor claimed |
Quick take
Pick EasyInsights if you need first-party data activation platform for multi-step paid marketing funnels. Pick Google Analytics if you need free web analytics from google.
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EasyInsights alternatives →
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Frequently asked
- Is EasyInsights better than Google Analytics?
- It depends on your use case. EasyInsights is first-party data activation platform for multi-step paid marketing funnels, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
- What's the price difference between EasyInsights and Google Analytics?
- EasyInsights starts at $28,000/mo. Google Analytics starts at Free.
- Can I migrate from EasyInsights to Google Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.