Head-to-head
EASY-M vs Google Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| EASY-M | Google Analytics | |
|---|---|---|
| Tagline | Plattform für Tracking, Webanalyse und Affiliate | Free web analytics from Google. |
| Pricing model | Enterprise | Free |
| Starts at | Custom | Free |
| Founded | — | 2005 |
| AI-native | ||
| Categories | Analytics, Influencer, Affiliate & Referral, Customer Data Platforms | Analytics |
| Vendor claimed |
Quick take
Pick EASY-M if you need plattform für tracking, webanalyse und affiliate. Pick Google Analytics if you need free web analytics from google.
Browse more
EASY-M alternatives →
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Google Analytics alternatives →
Frequently asked
- Is EASY-M better than Google Analytics?
- It depends on your use case. EASY-M is plattform für tracking, webanalyse und affiliate, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
- What's the price difference between EASY-M and Google Analytics?
- EASY-M uses custom pricing. Google Analytics is free.
- Can I migrate from EASY-M to Google Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.