Head-to-head
Easy Insight vs Google Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Easy Insight
Cloud business intelligence with dashboards, custom reports, and e-commerce data connectors
From $149/mo
Visit Easy InsightAt a glance
| Easy Insight | Google Analytics | |
|---|---|---|
| Tagline | Cloud business intelligence with dashboards, custom reports, and e-commerce data connectors | Free web analytics from Google. |
| Pricing model | Paid | Free |
| Starts at | $149/mo | Free |
| Founded | — | 2005 |
| AI-native | ||
| Categories | Analytics, Customer Data Platforms | Analytics |
| Vendor claimed |
Quick take
Pick Easy Insight if you need cloud business intelligence with dashboards, custom reports, and e-commerce data connectors. Pick Google Analytics if you need free web analytics from google.
Browse more
Easy Insight alternatives →
Browse more
Google Analytics alternatives →
Frequently asked
- Is Easy Insight better than Google Analytics?
- It depends on your use case. Easy Insight is cloud business intelligence with dashboards, custom reports, and e-commerce data connectors, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
- What's the price difference between Easy Insight and Google Analytics?
- Easy Insight starts at $149/mo. Google Analytics is free.
- Can I migrate from Easy Insight to Google Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.