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Easel On Chrome vs Google Analytics

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Easel On Chrome logo
Easel On Chrome

Build custom analytics dashboards from live snapshots of logged-in web pages

Free
Visit Easel On Chrome
Google Analytics logo
Google Analytics

Free web analytics from Google.

Free
Visit Google Analytics

At a glance

 Easel On ChromeGoogle Analytics
TaglineBuild custom analytics dashboards from live snapshots of logged-in web pagesFree web analytics from Google.
Pricing modelFreemiumFree
Starts atFreeFree
Founded—2005
AI-native
CategoriesMarketing Project Management, AnalyticsAnalytics
Vendor claimed

Quick take

Pick Easel On Chrome if you need build custom analytics dashboards from live snapshots of logged-in web pages. Pick Google Analytics if you need free web analytics from google.

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Frequently asked

Is Easel On Chrome better than Google Analytics?
It depends on your use case. Easel On Chrome is build custom analytics dashboards from live snapshots of logged-in web pages, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
What's the price difference between Easel On Chrome and Google Analytics?
Easel On Chrome is free. Google Analytics is free.
Can I migrate from Easel On Chrome to Google Analytics?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.