Head-to-head
Dun & Bradstreet vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Dun & Bradstreet
Verified business data and identity for risk, compliance, and sales decisions
Custom pricing
Visit Dun & BradstreetMicrosoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Dun & Bradstreet | Microsoft Clarity | |
|---|---|---|
| Tagline | Verified business data and identity for risk, compliance, and sales decisions | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Enterprise | Free |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics, Customer Data Platforms | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Dun & Bradstreet if you need verified business data and identity for risk, compliance, and sales decisions. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Dun & Bradstreet better than Microsoft Clarity?
- It depends on your use case. Dun & Bradstreet is verified business data and identity for risk, compliance, and sales decisions, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Dun & Bradstreet and Microsoft Clarity?
- Dun & Bradstreet uses custom pricing. Microsoft Clarity is free.
- Can I migrate from Dun & Bradstreet to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.