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Dub vs Statcounter

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Dub logo
Dub

Link attribution platform for short links, conversion tracking, and affiliate programs

From $81/mo
Visit Dub
Statcounter logo
Statcounter

Web analytics with session replay, heatmaps, and live visitor feeds

From Free
Visit Statcounter

At a glance

 DubStatcounter
TaglineLink attribution platform for short links, conversion tracking, and affiliate programsWeb analytics with session replay, heatmaps, and live visitor feeds
Pricing modelPaidFreemium
Starts at$81/moFree
Founded——
AI-native
CategoriesMarketing Project Management, Analytics, Influencer, Affiliate & ReferralAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Dub if you need link attribution platform for short links, conversion tracking, and affiliate programs. Pick Statcounter if you need web analytics with session replay, heatmaps, and live visitor feeds.

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Frequently asked

Is Dub better than Statcounter?
It depends on your use case. Dub is link attribution platform for short links, conversion tracking, and affiliate programs, while Statcounter is web analytics with session replay, heatmaps, and live visitor feeds. See the comparison above for which fits your team.
What's the price difference between Dub and Statcounter?
Dub starts at $81/mo. Statcounter starts at Free.
Can I migrate from Dub to Statcounter?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.