Head-to-head
Dub vs ReferralHero
Two leading marketing project management / influencer, affiliate & referral tools, compared on pricing, features, and editorial fit. Updated for 2026.
Dub
Link attribution platform for short links, conversion tracking, and affiliate programs
From $81/mo
Visit DubReferralHero
Referral program software to track, reward, and grow referrals
From $249/mo
Visit ReferralHeroAt a glance
| Dub | ReferralHero | |
|---|---|---|
| Tagline | Link attribution platform for short links, conversion tracking, and affiliate programs | Referral program software to track, reward, and grow referrals |
| Pricing model | Paid | Paid |
| Starts at | $81/mo | $249/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Marketing Project Management, Analytics, Influencer, Affiliate & Referral | Marketing Project Management, Influencer, Affiliate & Referral |
| Vendor claimed |
Quick take
Pick Dub if you need link attribution platform for short links, conversion tracking, and affiliate programs. Pick ReferralHero if you need referral program software to track, reward, and grow referrals.
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Dub alternatives →
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Frequently asked
- Is Dub better than ReferralHero?
- It depends on your use case. Dub is link attribution platform for short links, conversion tracking, and affiliate programs, while ReferralHero is referral program software to track, reward, and grow referrals. See the comparison above for which fits your team.
- What's the price difference between Dub and ReferralHero?
- Dub starts at $81/mo. ReferralHero starts at $249/mo.
- Can I migrate from Dub to ReferralHero?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.