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Dub vs Rakuten Advertising

Two leading influencer, affiliate & referral tools, compared on pricing, features, and editorial fit. Updated for 2026.

Dub logo
Dub

Link attribution platform for short links, conversion tracking, and affiliate programs

From $81/mo
Visit Dub
Rakuten Advertising logo
Rakuten Advertising

Global affiliate marketing network connecting advertisers and publishers

Custom pricing
Visit Rakuten Advertising

At a glance

 DubRakuten Advertising
TaglineLink attribution platform for short links, conversion tracking, and affiliate programsGlobal affiliate marketing network connecting advertisers and publishers
Pricing modelPaidEnterprise
Starts at$81/moCustom
Founded——
AI-native
CategoriesMarketing Project Management, Analytics, Influencer, Affiliate & ReferralProgrammatic & Ad Tech, Influencer, Affiliate & Referral
Vendor claimed

Quick take

Pick Dub if you need link attribution platform for short links, conversion tracking, and affiliate programs. Pick Rakuten Advertising if you need global affiliate marketing network connecting advertisers and publishers.

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Frequently asked

Is Dub better than Rakuten Advertising?
It depends on your use case. Dub is link attribution platform for short links, conversion tracking, and affiliate programs, while Rakuten Advertising is global affiliate marketing network connecting advertisers and publishers. See the comparison above for which fits your team.
What's the price difference between Dub and Rakuten Advertising?
Dub starts at $81/mo. Rakuten Advertising uses custom pricing.
Can I migrate from Dub to Rakuten Advertising?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.