Head-to-head
Dub vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Dub
Link attribution platform for short links, conversion tracking, and affiliate programs
From $81/mo
Visit DubMicrosoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityAt a glance
| Dub | Microsoft Clarity | |
|---|---|---|
| Tagline | Link attribution platform for short links, conversion tracking, and affiliate programs | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Paid | Free |
| Starts at | $81/mo | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Marketing Project Management, Analytics, Influencer, Affiliate & Referral | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Dub if you need link attribution platform for short links, conversion tracking, and affiliate programs. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Dub better than Microsoft Clarity?
- It depends on your use case. Dub is link attribution platform for short links, conversion tracking, and affiliate programs, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Dub and Microsoft Clarity?
- Dub starts at $81/mo. Microsoft Clarity starts at Free.
- Can I migrate from Dub to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.