Head-to-head
Dub vs Loyal Guru
Two leading influencer, affiliate & referral tools, compared on pricing, features, and editorial fit. Updated for 2026.
Dub
Link attribution platform for short links, conversion tracking, and affiliate programs
From $81/mo
Visit DubLoyal Guru
AI-driven loyalty, promotions, and gamification platform for enterprises
Custom pricing
Visit Loyal GuruAt a glance
| Dub | Loyal Guru | |
|---|---|---|
| Tagline | Link attribution platform for short links, conversion tracking, and affiliate programs | AI-driven loyalty, promotions, and gamification platform for enterprises |
| Pricing model | Paid | Enterprise |
| Starts at | $81/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Marketing Project Management, Analytics, Influencer, Affiliate & Referral | Influencer, Affiliate & Referral, Customer Data Platforms, CRO & Testing |
| Vendor claimed |
Quick take
Pick Dub if you need link attribution platform for short links, conversion tracking, and affiliate programs. Pick Loyal Guru if you need ai-driven loyalty, promotions, and gamification platform for enterprises.
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Frequently asked
- Is Dub better than Loyal Guru?
- It depends on your use case. Dub is link attribution platform for short links, conversion tracking, and affiliate programs, while Loyal Guru is ai-driven loyalty, promotions, and gamification platform for enterprises. See the comparison above for which fits your team.
- What's the price difference between Dub and Loyal Guru?
- Dub starts at $81/mo. Loyal Guru uses custom pricing.
- Can I migrate from Dub to Loyal Guru?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.