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Head-to-head

Dub vs Lootly

Two leading influencer, affiliate & referral tools, compared on pricing, features, and editorial fit. Updated for 2026.

Dub logo
Dub

Link attribution platform for short links, conversion tracking, and affiliate programs

From $81/mo
Visit Dub
Lootly logo
Lootly

Loyalty, referral, and affiliate software for e-commerce brands

Price not listed
Visit Lootly

At a glance

 DubLootly
TaglineLink attribution platform for short links, conversion tracking, and affiliate programsLoyalty, referral, and affiliate software for e-commerce brands
Pricing modelPaidPaid
Starts at$81/moNot listed
Founded——
AI-native
CategoriesMarketing Project Management, Analytics, Influencer, Affiliate & ReferralInfluencer, Affiliate & Referral, Automation
Vendor claimed

Quick take

Pick Dub if you need link attribution platform for short links, conversion tracking, and affiliate programs. Pick Lootly if you need loyalty, referral, and affiliate software for e-commerce brands.

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Frequently asked

Is Dub better than Lootly?
It depends on your use case. Dub is link attribution platform for short links, conversion tracking, and affiliate programs, while Lootly is loyalty, referral, and affiliate software for e-commerce brands. See the comparison above for which fits your team.
What's the price difference between Dub and Lootly?
Dub starts at $81/mo. Lootly doesn't publish its pricing.
Can I migrate from Dub to Lootly?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.