Head-to-head
Dub vs Google Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Dub | Google Analytics | |
|---|---|---|
| Tagline | Link attribution platform for short links, conversion tracking, and affiliate programs | Free web analytics from Google. |
| Pricing model | Paid | Free |
| Starts at | $81/mo | Free |
| Founded | — | 2005 |
| AI-native | ||
| Categories | Marketing Project Management, Analytics, Influencer, Affiliate & Referral | Analytics |
| Vendor claimed |
Quick take
Pick Dub if you need link attribution platform for short links, conversion tracking, and affiliate programs. Pick Google Analytics if you need free web analytics from google.
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Dub alternatives →
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Google Analytics alternatives →
Frequently asked
- Is Dub better than Google Analytics?
- It depends on your use case. Dub is link attribution platform for short links, conversion tracking, and affiliate programs, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
- What's the price difference between Dub and Google Analytics?
- Dub starts at $81/mo. Google Analytics starts at Free.
- Can I migrate from Dub to Google Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.