Head-to-head
Display & Video 360 vs Salesforce Marketing CDP (Data 360)
Two leading programmatic & ad tech tools, compared on pricing, features, and editorial fit. Updated for 2026.
Display & Video 360
Enterprise programmatic campaign management across digital and TV
Custom pricing
Visit Display & Video 360Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Display & Video 360 | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Enterprise programmatic campaign management across digital and TV | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Display & Video 360 if you need enterprise programmatic campaign management across digital and tv. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Display & Video 360 better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Display & Video 360 is enterprise programmatic campaign management across digital and tv, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Display & Video 360 and Salesforce Marketing CDP (Data 360)?
- Display & Video 360 uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Display & Video 360 to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.