Head-to-head
Display & Video 360 vs Microsoft Advertising
Two leading programmatic & ad tech / paid ads tools, compared on pricing, features, and editorial fit. Updated for 2026.
Display & Video 360
Enterprise programmatic campaign management across digital and TV
Custom pricing
Visit Display & Video 360Microsoft Advertising
Search, display, video, and shopping ads across Microsoft's network
Price not listed
Visit Microsoft AdvertisingAt a glance
| Display & Video 360 | Microsoft Advertising | |
|---|---|---|
| Tagline | Enterprise programmatic campaign management across digital and TV | Search, display, video, and shopping ads across Microsoft's network |
| Pricing model | Enterprise | Paid |
| Starts at | Custom | Not listed |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads | Programmatic & Ad Tech, Paid Ads |
| Vendor claimed |
Quick take
Pick Display & Video 360 if you need enterprise programmatic campaign management across digital and tv. Pick Microsoft Advertising if you need search, display, video, and shopping ads across microsoft's network.
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Frequently asked
- Is Display & Video 360 better than Microsoft Advertising?
- It depends on your use case. Display & Video 360 is enterprise programmatic campaign management across digital and tv, while Microsoft Advertising is search, display, video, and shopping ads across microsoft's network. See the comparison above for which fits your team.
- What's the price difference between Display & Video 360 and Microsoft Advertising?
- Display & Video 360 uses custom pricing. Microsoft Advertising doesn't publish its pricing.
- Can I migrate from Display & Video 360 to Microsoft Advertising?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.