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Display & Video 360 vs Index Exchange

Two leading programmatic & ad tech tools, compared on pricing, features, and editorial fit. Updated for 2026.

Display & Video 360 logo
Display & Video 360

Enterprise programmatic campaign management across digital and TV

Custom pricing
Visit Display & Video 360
Index Exchange logo
Index Exchange

Global supply-side platform and ad exchange for publishers and marketers

Custom pricing
Visit Index Exchange

At a glance

 Display & Video 360Index Exchange
TaglineEnterprise programmatic campaign management across digital and TVGlobal supply-side platform and ad exchange for publishers and marketers
Pricing modelEnterpriseEnterprise
Starts atCustomCustom
Founded——
AI-native
CategoriesProgrammatic & Ad Tech, Paid AdsProgrammatic & Ad Tech
Vendor claimed

Quick take

Pick Display & Video 360 if you need enterprise programmatic campaign management across digital and tv. Pick Index Exchange if you need global supply-side platform and ad exchange for publishers and marketers.

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Frequently asked

Is Display & Video 360 better than Index Exchange?
It depends on your use case. Display & Video 360 is enterprise programmatic campaign management across digital and tv, while Index Exchange is global supply-side platform and ad exchange for publishers and marketers. See the comparison above for which fits your team.
What's the price difference between Display & Video 360 and Index Exchange?
Display & Video 360 uses custom pricing. Index Exchange uses custom pricing.
Can I migrate from Display & Video 360 to Index Exchange?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.