Head-to-head
DiscoverOrg vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
DiscoverOrg
B2B contact database and sales intelligence for lead lists
Custom pricing
Visit DiscoverOrgSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| DiscoverOrg | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | B2B contact database and sales intelligence for lead lists | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Custom | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick DiscoverOrg if you need b2b contact database and sales intelligence for lead lists. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is DiscoverOrg better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. DiscoverOrg is b2b contact database and sales intelligence for lead lists, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between DiscoverOrg and Salesforce Marketing CDP (Data 360)?
- DiscoverOrg uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from DiscoverOrg to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.