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Head-to-head

Dexi.io vs Microsoft Clarity

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Dexi.io logo
Dexi.io

Web data capture and digital shelf analytics for retail and brands

Custom pricing
Visit Dexi.io
Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity

At a glance

 Dexi.ioMicrosoft Clarity
TaglineWeb data capture and digital shelf analytics for retail and brandsFree session recordings, heatmaps, and AI insights for websites
Pricing modelEnterpriseFree
Starts atCustomFree
Founded——
AI-native
CategoriesLead Gen & ABM, AnalyticsAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Dexi.io if you need web data capture and digital shelf analytics for retail and brands. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.

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Dexi.io alternatives →

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Microsoft Clarity alternatives →

Frequently asked

Is Dexi.io better than Microsoft Clarity?
It depends on your use case. Dexi.io is web data capture and digital shelf analytics for retail and brands, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
What's the price difference between Dexi.io and Microsoft Clarity?
Dexi.io uses custom pricing. Microsoft Clarity is free.
Can I migrate from Dexi.io to Microsoft Clarity?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.