Head-to-head
Demandbase vs Foursquare
Two leading programmatic & ad tech / lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.
Demandbase
ABM platform for B2B sales and marketing pipeline and account prioritization
Custom pricing
Visit DemandbaseFoursquare
Location intelligence platform for marketers, developers, and analysts
Free
Visit FoursquareAt a glance
| Demandbase | Foursquare | |
|---|---|---|
| Tagline | ABM platform for B2B sales and marketing pipeline and account prioritization | Location intelligence platform for marketers, developers, and analysts |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Lead Gen & ABM, CRM | Programmatic & Ad Tech, Lead Gen & ABM, Analytics |
| Vendor claimed |
Quick take
Pick Demandbase if you need abm platform for b2b sales and marketing pipeline and account prioritization. Pick Foursquare if you need location intelligence platform for marketers, developers, and analysts.
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Frequently asked
- Is Demandbase better than Foursquare?
- It depends on your use case. Demandbase is abm platform for b2b sales and marketing pipeline and account prioritization, while Foursquare is location intelligence platform for marketers, developers, and analysts. See the comparison above for which fits your team.
- What's the price difference between Demandbase and Foursquare?
- Demandbase uses custom pricing. Foursquare is free.
- Can I migrate from Demandbase to Foursquare?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.