Head-to-head
Delighted vs Google Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Delighted | Google Analytics | |
|---|---|---|
| Tagline | Customer feedback surveys, now part of Qualtrics | Free web analytics from Google. |
| Pricing model | Enterprise | Free |
| Starts at | Custom | Free |
| Founded | — | 2005 |
| AI-native | ||
| Categories | Forms & Surveys, Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Delighted if you need customer feedback surveys, now part of qualtrics. Pick Google Analytics if you need free web analytics from google.
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Delighted alternatives →
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Google Analytics alternatives →
Frequently asked
- Is Delighted better than Google Analytics?
- It depends on your use case. Delighted is customer feedback surveys, now part of qualtrics, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
- What's the price difference between Delighted and Google Analytics?
- Delighted uses custom pricing. Google Analytics is free.
- Can I migrate from Delighted to Google Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.