Head-to-head
Decentriq vs Salesforce Marketing CDP (Data 360)
Two leading programmatic & ad tech / customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Decentriq
Data clean room and audience platform for privacy-safe first-party data collaboration
Custom pricing
Visit DecentriqSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Decentriq | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Data clean room and audience platform for privacy-safe first-party data collaboration | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Lead Gen & ABM, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Decentriq if you need data clean room and audience platform for privacy-safe first-party data collaboration. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Decentriq better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Decentriq is data clean room and audience platform for privacy-safe first-party data collaboration, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Decentriq and Salesforce Marketing CDP (Data 360)?
- Decentriq uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Decentriq to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.