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Head-to-head

Cuttly vs Passworks

Two leading lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.

Cuttly logo
Cuttly

URL shortener with branded links, QR codes, and link analytics

From $12/mo
Visit Cuttly
Passworks logo
Passworks

Create and distribute marketing campaigns on mobile wallets

From $32/mo
Visit Passworks

At a glance

 CuttlyPassworks
TaglineURL shortener with branded links, QR codes, and link analyticsCreate and distribute marketing campaigns on mobile wallets
Pricing modelFreemiumPaid
Starts at$12/mo$32/mo
Founded——
AI-native
CategoriesLead Gen & ABM, Forms & Surveys, AnalyticsMarketing Project Management, Lead Gen & ABM, SMS & Push
Vendor claimed

Quick take

Pick Cuttly if you need url shortener with branded links, qr codes, and link analytics. Pick Passworks if you need create and distribute marketing campaigns on mobile wallets.

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Frequently asked

Is Cuttly better than Passworks?
It depends on your use case. Cuttly is url shortener with branded links, qr codes, and link analytics, while Passworks is create and distribute marketing campaigns on mobile wallets. See the comparison above for which fits your team.
What's the price difference between Cuttly and Passworks?
Cuttly starts at $12/mo. Passworks starts at $32/mo.
Can I migrate from Cuttly to Passworks?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.