Head-to-head
Cuttly vs mParticle
Two leading lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Cuttly | mParticle | |
|---|---|---|
| Tagline | URL shortener with branded links, QR codes, and link analytics | Performance CDP for audiences, predictions, and activation |
| Pricing model | Freemium | Enterprise |
| Starts at | $12/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Forms & Surveys, Analytics | Lead Gen & ABM, Customer Data Platforms, CRO & Testing |
| Vendor claimed |
Quick take
Pick Cuttly if you need url shortener with branded links, qr codes, and link analytics. Pick mParticle if you need performance cdp for audiences, predictions, and activation.
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Frequently asked
- Is Cuttly better than mParticle?
- It depends on your use case. Cuttly is url shortener with branded links, qr codes, and link analytics, while mParticle is performance cdp for audiences, predictions, and activation. See the comparison above for which fits your team.
- What's the price difference between Cuttly and mParticle?
- Cuttly starts at $12/mo. mParticle uses custom pricing.
- Can I migrate from Cuttly to mParticle?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.