Head-to-head
Cuttly vs Lob
Two leading lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Cuttly | Lob | |
|---|---|---|
| Tagline | URL shortener with branded links, QR codes, and link analytics | Direct mail automation platform with APIs and a nationwide print network |
| Pricing model | Freemium | Paid |
| Starts at | $12/mo | $260/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Forms & Surveys, Analytics | Lead Gen & ABM, Customer Data Platforms, Events & Webinars, Automation |
| Vendor claimed |
Quick take
Pick Cuttly if you need url shortener with branded links, qr codes, and link analytics. Pick Lob if you need direct mail automation platform with apis and a nationwide print network.
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Frequently asked
- Is Cuttly better than Lob?
- It depends on your use case. Cuttly is url shortener with branded links, qr codes, and link analytics, while Lob is direct mail automation platform with apis and a nationwide print network. See the comparison above for which fits your team.
- What's the price difference between Cuttly and Lob?
- Cuttly starts at $12/mo. Lob starts at $260/mo.
- Can I migrate from Cuttly to Lob?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.