Head-to-head
Cuttly vs Epsilon
Two leading lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Cuttly | Epsilon | |
|---|---|---|
| Tagline | URL shortener with branded links, QR codes, and link analytics | Personalized marketing across paid, owned, and earned channels |
| Pricing model | Freemium | Enterprise |
| Starts at | $12/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Forms & Surveys, Analytics | Lead Gen & ABM, Paid Ads, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Cuttly if you need url shortener with branded links, qr codes, and link analytics. Pick Epsilon if you need personalized marketing across paid, owned, and earned channels.
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Frequently asked
- Is Cuttly better than Epsilon?
- It depends on your use case. Cuttly is url shortener with branded links, qr codes, and link analytics, while Epsilon is personalized marketing across paid, owned, and earned channels. See the comparison above for which fits your team.
- What's the price difference between Cuttly and Epsilon?
- Cuttly starts at $12/mo. Epsilon uses custom pricing.
- Can I migrate from Cuttly to Epsilon?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.