Head-to-head
Customer.io vs Selma
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Selma
AI sales agent that prospects, personalizes outreach, and books meetings
AIFrom $475/mo
Visit SelmaAt a glance
| Customer.io | Selma | |
|---|---|---|
| Tagline | Messaging that actually fits your data. | AI sales agent that prospects, personalizes outreach, and books meetings |
| Pricing model | Paid | Paid |
| Starts at | $100/mo | $475/mo |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Email Marketing, Automation | Lead Gen & ABM, Sales Engagement, Email Marketing |
| Vendor claimed |
Quick take
Pick Customer.io if you need messaging that actually fits your data. Pick Selma if you need ai sales agent that prospects, personalizes outreach, and books meetings.
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Frequently asked
- Is Customer.io better than Selma?
- It depends on your use case. Customer.io is messaging that actually fits your data, while Selma is ai sales agent that prospects, personalizes outreach, and books meetings. See the comparison above for which fits your team.
- What's the price difference between Customer.io and Selma?
- Customer.io starts at $100/mo. Selma starts at $475/mo.
- Can I migrate from Customer.io to Selma?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.