Head-to-head
Customer.io vs Klaviyo
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Customer.io | Klaviyo | |
|---|---|---|
| Tagline | Messaging that actually fits your data. | Email + SMS for ecommerce. |
| Pricing model | Paid | Freemium |
| Starts at | $100/mo | Free |
| Founded | 2012 | 2012 |
| AI-native | ||
| Categories | Email Marketing, Automation | Email Marketing |
| Vendor claimed |
Quick take
Pick Customer.io if you need messaging that actually fits your data. Pick Klaviyo if you need email + sms for ecommerce.
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Frequently asked
- Is Customer.io better than Klaviyo?
- It depends on your use case. Customer.io is messaging that actually fits your data, while Klaviyo is email + sms for ecommerce. See the comparison above for which fits your team.
- What's the price difference between Customer.io and Klaviyo?
- Customer.io starts at $100/mo. Klaviyo starts at Free.
- Can I migrate from Customer.io to Klaviyo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.