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Head-to-head

Customer.io vs FunnelMaker

Two leading email marketing / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

Customer.io logo
Customer.io

Messaging that actually fits your data.

From $100/mo
Visit Customer.io
FunnelMaker logo
FunnelMaker

CRM, marketing automation, and phone tools for small businesses under one login

From $149/mo
Visit FunnelMaker

At a glance

 Customer.ioFunnelMaker
TaglineMessaging that actually fits your data.CRM, marketing automation, and phone tools for small businesses under one login
Pricing modelPaidPaid
Starts at$100/mo$149/mo
Founded2012—
AI-native
CategoriesEmail Marketing, AutomationEmail Marketing, CRM, Automation
Vendor claimed

Quick take

Pick Customer.io if you need messaging that actually fits your data. Pick FunnelMaker if you need crm, marketing automation, and phone tools for small businesses under one login.

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Customer.io alternatives →

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FunnelMaker alternatives →

Frequently asked

Is Customer.io better than FunnelMaker?
It depends on your use case. Customer.io is messaging that actually fits your data, while FunnelMaker is crm, marketing automation, and phone tools for small businesses under one login. See the comparison above for which fits your team.
What's the price difference between Customer.io and FunnelMaker?
Customer.io starts at $100/mo. FunnelMaker starts at $149/mo.
Can I migrate from Customer.io to FunnelMaker?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.