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Cuebiq vs Microsoft Clarity

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Cuebiq logo
Cuebiq

Location intelligence for footfall measurement and audience targeting

Custom pricing
Visit Cuebiq
Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity

At a glance

 CuebiqMicrosoft Clarity
TaglineLocation intelligence for footfall measurement and audience targetingFree session recordings, heatmaps, and AI insights for websites
Pricing modelCustomFree
Starts atCustomFree
Founded——
AI-native
CategoriesPaid Ads, Analytics, Customer Data PlatformsAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Cuebiq if you need location intelligence for footfall measurement and audience targeting. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.

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Frequently asked

Is Cuebiq better than Microsoft Clarity?
It depends on your use case. Cuebiq is location intelligence for footfall measurement and audience targeting, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
What's the price difference between Cuebiq and Microsoft Clarity?
Cuebiq uses custom pricing. Microsoft Clarity is free.
Can I migrate from Cuebiq to Microsoft Clarity?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.