Head-to-head
Cruva vs Dub
Two leading influencer, affiliate & referral tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Cruva | Dub | |
|---|---|---|
| Tagline | Affiliate and creator management platform for TikTok Shop sellers | Link attribution platform for short links, conversion tracking, and affiliate programs |
| Pricing model | Paid | Paid |
| Starts at | $199/mo | $81/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Paid Ads, Influencer, Affiliate & Referral, Automation | Marketing Project Management, Analytics, Influencer, Affiliate & Referral |
| Vendor claimed |
Quick take
Pick Cruva if you need affiliate and creator management platform for tiktok shop sellers. Pick Dub if you need link attribution platform for short links, conversion tracking, and affiliate programs.
Browse more
Cruva alternatives →
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Frequently asked
- Is Cruva better than Dub?
- It depends on your use case. Cruva is affiliate and creator management platform for tiktok shop sellers, while Dub is link attribution platform for short links, conversion tracking, and affiliate programs. See the comparison above for which fits your team.
- What's the price difference between Cruva and Dub?
- Cruva starts at $199/mo. Dub starts at $81/mo.
- Can I migrate from Cruva to Dub?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.