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Head-to-head

Creatio vs Salesforce CRM

Two leading marketing project management / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.

Creatio logo
Creatio

AI CRM and workflow platform for marketing, sales, and service

Custom pricing
Visit Creatio
Salesforce CRM logo
Salesforce CRM

AI-powered CRM for sales, service, marketing, and commerce teams

Free
Visit Salesforce CRM

At a glance

 CreatioSalesforce CRM
TaglineAI CRM and workflow platform for marketing, sales, and serviceAI-powered CRM for sales, service, marketing, and commerce teams
Pricing modelCustomPaid
Starts atCustomFree
Founded——
AI-native
CategoriesMarketing Project Management, CRM, AutomationMarketing Project Management, CRM, Customer Support
Vendor claimed

Quick take

Pick Creatio if you need ai crm and workflow platform for marketing, sales, and service. Pick Salesforce CRM if you need ai-powered crm for sales, service, marketing, and commerce teams.

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Frequently asked

Is Creatio better than Salesforce CRM?
It depends on your use case. Creatio is ai crm and workflow platform for marketing, sales, and service, while Salesforce CRM is ai-powered crm for sales, service, marketing, and commerce teams. See the comparison above for which fits your team.
What's the price difference between Creatio and Salesforce CRM?
Creatio uses custom pricing. Salesforce CRM is free.
Can I migrate from Creatio to Salesforce CRM?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.