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Head-to-head

Creatio vs Make

Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

Creatio logo
Creatio

AI CRM and workflow platform for marketing, sales, and service

Custom pricing
Visit Creatio
Make logo
Make

Visual automation for complex workflows.

Free
Visit Make

At a glance

 CreatioMake
TaglineAI CRM and workflow platform for marketing, sales, and serviceVisual automation for complex workflows.
Pricing modelCustomFreemium
Starts atCustomFree
Founded—2012
AI-native
CategoriesMarketing Project Management, CRM, AutomationAutomation
Vendor claimed

Quick take

Pick Creatio if you need ai crm and workflow platform for marketing, sales, and service. Pick Make if you need visual automation for complex workflows.

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Frequently asked

Is Creatio better than Make?
It depends on your use case. Creatio is ai crm and workflow platform for marketing, sales, and service, while Make is visual automation for complex workflows. See the comparison above for which fits your team.
What's the price difference between Creatio and Make?
Creatio uses custom pricing. Make is free.
Can I migrate from Creatio to Make?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.