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Head-to-head

Crazy Egg vs Lotame

Two leading cro & testing tools, compared on pricing, features, and editorial fit. Updated for 2026.

Crazy Egg logo
Crazy Egg

Heatmaps, session recordings, surveys, and A/B testing for websites

From $29/mo
Visit Crazy Egg
Lotame logo
Lotame

Data, identity, and audience solutions for advertisers and media owners

Custom pricing
Visit Lotame

At a glance

 Crazy EggLotame
TaglineHeatmaps, session recordings, surveys, and A/B testing for websitesData, identity, and audience solutions for advertisers and media owners
Pricing modelFreemiumEnterprise
Starts at$29/moCustom
Founded——
AI-native
CategoriesForms & Surveys, Analytics, CRO & TestingProgrammatic & Ad Tech, Customer Data Platforms, CRO & Testing
Vendor claimed

Quick take

Pick Crazy Egg if you need heatmaps, session recordings, surveys, and a/b testing for websites. Pick Lotame if you need data, identity, and audience solutions for advertisers and media owners.

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Frequently asked

Is Crazy Egg better than Lotame?
It depends on your use case. Crazy Egg is heatmaps, session recordings, surveys, and a/b testing for websites, while Lotame is data, identity, and audience solutions for advertisers and media owners. See the comparison above for which fits your team.
What's the price difference between Crazy Egg and Lotame?
Crazy Egg starts at $29/mo. Lotame uses custom pricing.
Can I migrate from Crazy Egg to Lotame?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.
Crazy Egg vs Lotame in 2026 — pricing, features, verdict | MartechHunt