Head-to-head
Crazy Egg vs Fulcrum
Two leading cro & testing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Crazy Egg
Heatmaps, session recordings, surveys, and A/B testing for websites
From $29/mo
Visit Crazy EggFulcrum
Managed behavioral personalization for Shopify Plus and BigCommerce stores
From $1,500/mo
Visit FulcrumAt a glance
| Crazy Egg | Fulcrum | |
|---|---|---|
| Tagline | Heatmaps, session recordings, surveys, and A/B testing for websites | Managed behavioral personalization for Shopify Plus and BigCommerce stores |
| Pricing model | Freemium | Paid |
| Starts at | $29/mo | $1,500/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Forms & Surveys, Analytics, CRO & Testing | Ecommerce Platforms, CRO & Testing |
| Vendor claimed |
Quick take
Pick Crazy Egg if you need heatmaps, session recordings, surveys, and a/b testing for websites. Pick Fulcrum if you need managed behavioral personalization for shopify plus and bigcommerce stores.
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Frequently asked
- Is Crazy Egg better than Fulcrum?
- It depends on your use case. Crazy Egg is heatmaps, session recordings, surveys, and a/b testing for websites, while Fulcrum is managed behavioral personalization for shopify plus and bigcommerce stores. See the comparison above for which fits your team.
- What's the price difference between Crazy Egg and Fulcrum?
- Crazy Egg starts at $29/mo. Fulcrum starts at $1,500/mo.
- Can I migrate from Crazy Egg to Fulcrum?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.