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Head-to-head

Crazy Egg vs FoundIt!

Two leading cro & testing tools, compared on pricing, features, and editorial fit. Updated for 2026.

Crazy Egg logo
Crazy Egg

Heatmaps, session recordings, surveys, and A/B testing for websites

From $29/mo
Visit Crazy Egg
FoundIt! logo
FoundIt!

Intent-led product discovery and enrichment for retail sites

AICustom pricing
Visit FoundIt!

At a glance

 Crazy EggFoundIt!
TaglineHeatmaps, session recordings, surveys, and A/B testing for websitesIntent-led product discovery and enrichment for retail sites
Pricing modelFreemiumEnterprise
Starts at$29/moCustom
Founded——
AI-native
CategoriesForms & Surveys, Analytics, CRO & TestingEcommerce Platforms, Customer Data Platforms, CRO & Testing
Vendor claimed

Quick take

Pick Crazy Egg if you need heatmaps, session recordings, surveys, and a/b testing for websites. Pick FoundIt! if you need intent-led product discovery and enrichment for retail sites.

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Frequently asked

Is Crazy Egg better than FoundIt!?
It depends on your use case. Crazy Egg is heatmaps, session recordings, surveys, and a/b testing for websites, while FoundIt! is intent-led product discovery and enrichment for retail sites. See the comparison above for which fits your team.
What's the price difference between Crazy Egg and FoundIt!?
Crazy Egg starts at $29/mo. FoundIt! uses custom pricing.
Can I migrate from Crazy Egg to FoundIt!?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.