Head-to-head
Crazy Egg vs Equativ
Two leading cro & testing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Crazy Egg
Heatmaps, session recordings, surveys, and A/B testing for websites
From $29/mo
Visit Crazy EggEquativ
End-to-end ad platform for AI advertising, curation, and retail media
Custom pricing
Visit EquativAt a glance
| Crazy Egg | Equativ | |
|---|---|---|
| Tagline | Heatmaps, session recordings, surveys, and A/B testing for websites | End-to-end ad platform for AI advertising, curation, and retail media |
| Pricing model | Freemium | Enterprise |
| Starts at | $29/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Forms & Surveys, Analytics, CRO & Testing | Programmatic & Ad Tech, Paid Ads, CRO & Testing |
| Vendor claimed |
Quick take
Pick Crazy Egg if you need heatmaps, session recordings, surveys, and a/b testing for websites. Pick Equativ if you need end-to-end ad platform for ai advertising, curation, and retail media.
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Frequently asked
- Is Crazy Egg better than Equativ?
- It depends on your use case. Crazy Egg is heatmaps, session recordings, surveys, and a/b testing for websites, while Equativ is end-to-end ad platform for ai advertising, curation, and retail media. See the comparison above for which fits your team.
- What's the price difference between Crazy Egg and Equativ?
- Crazy Egg starts at $29/mo. Equativ uses custom pricing.
- Can I migrate from Crazy Egg to Equativ?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.