Head-to-head
Countly vs Google Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Countly | Google Analytics | |
|---|---|---|
| Tagline | Private product analytics, engagement and AI, self-hostable | Free web analytics from Google. |
| Pricing model | Paid | Free |
| Starts at | $175/mo | Free |
| Founded | — | 2005 |
| AI-native | ||
| Categories | Analytics, Automation, CRO & Testing | Analytics |
| Vendor claimed |
Quick take
Pick Countly if you need private product analytics, engagement and ai, self-hostable. Pick Google Analytics if you need free web analytics from google.
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Countly alternatives →
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Google Analytics alternatives →
Frequently asked
- Is Countly better than Google Analytics?
- It depends on your use case. Countly is private product analytics, engagement and ai, self-hostable, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
- What's the price difference between Countly and Google Analytics?
- Countly starts at $175/mo. Google Analytics starts at Free.
- Can I migrate from Countly to Google Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.