Head-to-head
Copper vs HubSpot
Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Copper | HubSpot | |
|---|---|---|
| Tagline | CRM built into Google Workspace for service businesses | The all-in-one marketing platform. |
| Pricing model | Paid | Freemium |
| Starts at | $23/mo | Free |
| Founded | — | 2006 |
| AI-native | ||
| Categories | Marketing Project Management, CRM | Sales Engagement, Email Marketing, CRM, Automation |
| Vendor claimed |
Quick take
Pick Copper if you need crm built into google workspace for service businesses. Pick HubSpot if you need the all-in-one marketing platform.
Browse more
Copper alternatives →
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HubSpot alternatives →
Frequently asked
- Is Copper better than HubSpot?
- It depends on your use case. Copper is crm built into google workspace for service businesses, while HubSpot is the all-in-one marketing platform. See the comparison above for which fits your team.
- What's the price difference between Copper and HubSpot?
- Copper starts at $23/mo. HubSpot starts at Free.
- Can I migrate from Copper to HubSpot?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.