Head-to-head
Conviva vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Conviva | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Real-time experience analytics for AI agents and streaming apps | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Conviva if you need real-time experience analytics for ai agents and streaming apps. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Conviva better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Conviva is real-time experience analytics for ai agents and streaming apps, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Conviva and Salesforce Marketing CDP (Data 360)?
- Conviva uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Conviva to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.