Head-to-head
commercetools vs Shopify
Two leading ecommerce platforms / customer data platforms / websites & cms tools, compared on pricing, features, and editorial fit. Updated for 2026.
commercetools
Enterprise headless commerce platform for B2C, B2B, and agentic commerce
Custom pricing
Visit commercetools
Shopify
Commerce platform for building and running online and in-person stores
From $29/mo
Visit ShopifyAt a glance
| commercetools | Shopify | |
|---|---|---|
| Tagline | Enterprise headless commerce platform for B2C, B2B, and agentic commerce | Commerce platform for building and running online and in-person stores |
| Pricing model | Enterprise | Paid |
| Starts at | Custom | $29/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Ecommerce Platforms, Customer Data Platforms, Websites & CMS | Ecommerce Platforms, Customer Data Platforms, Websites & CMS |
| Vendor claimed |
Quick take
Pick commercetools if you need enterprise headless commerce platform for b2c, b2b, and agentic commerce. Pick Shopify if you need commerce platform for building and running online and in-person stores.
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commercetools alternatives →
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Shopify alternatives →
Frequently asked
- Is commercetools better than Shopify?
- It depends on your use case. commercetools is enterprise headless commerce platform for b2c, b2b, and agentic commerce, while Shopify is commerce platform for building and running online and in-person stores. See the comparison above for which fits your team.
- What's the price difference between commercetools and Shopify?
- commercetools uses custom pricing. Shopify starts at $29/mo.
- Can I migrate from commercetools to Shopify?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.