Head-to-head
Close vs HubSpot
Two leading sales engagement / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Close | HubSpot | |
|---|---|---|
| Tagline | The CRM built for closers. | The all-in-one marketing platform. |
| Pricing model | Paid | Freemium |
| Starts at | $49/mo | Free |
| Founded | 2013 | 2006 |
| AI-native | ||
| Categories | Sales Engagement, CRM | Sales Engagement, Email Marketing, CRM, Automation |
| Vendor claimed |
Quick take
Pick Close if you need the crm built for closers. Pick HubSpot if you need the all-in-one marketing platform.
Browse more
Close alternatives →
Browse more
HubSpot alternatives →
Frequently asked
- Is Close better than HubSpot?
- It depends on your use case. Close is the crm built for closers, while HubSpot is the all-in-one marketing platform. See the comparison above for which fits your team.
- What's the price difference between Close and HubSpot?
- Close starts at $49/mo. HubSpot starts at Free.
- Can I migrate from Close to HubSpot?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.