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Head-to-head

ClickGuard vs Microsoft Clarity

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

ClickGuard logo
ClickGuard

Click fraud protection for Google, Meta, and Microsoft Ads PPC campaigns

From $74/mo
Visit ClickGuard
Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

From Free
Visit Microsoft Clarity

At a glance

 ClickGuardMicrosoft Clarity
TaglineClick fraud protection for Google, Meta, and Microsoft Ads PPC campaignsFree session recordings, heatmaps, and AI insights for websites
Pricing modelPaidFree
Starts at$74/moFree
Founded——
AI-native
CategoriesPaid Ads, AnalyticsAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick ClickGuard if you need click fraud protection for google, meta, and microsoft ads ppc campaigns. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.

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ClickGuard alternatives →

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Microsoft Clarity alternatives →

Frequently asked

Is ClickGuard better than Microsoft Clarity?
It depends on your use case. ClickGuard is click fraud protection for google, meta, and microsoft ads ppc campaigns, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
What's the price difference between ClickGuard and Microsoft Clarity?
ClickGuard starts at $74/mo. Microsoft Clarity starts at Free.
Can I migrate from ClickGuard to Microsoft Clarity?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.