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Head-to-head

ClickFunnels vs Shogun

Two leading landing pages tools, compared on pricing, features, and editorial fit. Updated for 2026.

ClickFunnels logo
ClickFunnels

Funnel builder for selling products and services online without a tech team

From $81/mo
Visit ClickFunnels
Shogun logo
Shogun

Visual page builder, A/B testing, and personalization for ecommerce storefronts

From $39/mo
Visit Shogun

At a glance

 ClickFunnelsShogun
TaglineFunnel builder for selling products and services online without a tech teamVisual page builder, A/B testing, and personalization for ecommerce storefronts
Pricing modelPaidPaid
Starts at$81/mo$39/mo
Founded——
AI-native
CategoriesEmail Marketing, CRM, Landing PagesEcommerce Platforms, Landing Pages, CRO & Testing
Vendor claimed

Quick take

Pick ClickFunnels if you need funnel builder for selling products and services online without a tech team. Pick Shogun if you need visual page builder, a/b testing, and personalization for ecommerce storefronts.

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ClickFunnels alternatives →

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Shogun alternatives →

Frequently asked

Is ClickFunnels better than Shogun?
It depends on your use case. ClickFunnels is funnel builder for selling products and services online without a tech team, while Shogun is visual page builder, a/b testing, and personalization for ecommerce storefronts. See the comparison above for which fits your team.
What's the price difference between ClickFunnels and Shogun?
ClickFunnels starts at $81/mo. Shogun starts at $39/mo.
Can I migrate from ClickFunnels to Shogun?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.