These overlap less than they seem to. Both bundle pages, email, checkout and course hosting, but ClickFunnels is a funnel builder that can host courses, and Kajabi is a course and community platform that can build funnels. If what you sell is your expertise through courses, coaching or a membership, pick Kajabi. If you sell lots of offers, including physical products, and live in upsells and split tests, pick ClickFunnels.
Pick ClickFunnels if
- Your business runs on direct-response funnels: opt-ins, sales pages, order bumps, upsells.
- You sell a mix of products: digital, physical and services.
- You want more contacts on the entry plan at a lower price.
- Split testing funnel steps is central to how you grow.
Pick Kajabi if
- Your core product is a course, coaching program, community or membership.
- You want the learning experience for students and members to be polished.
- You'd rather have a branded creator platform than a sales machine.
- You sell a few high-value offers, not dozens of products.
How they differ
Pricing. As of November 2026, ClickFunnels' Launch plan costs $97 per month, or $81 per month billed annually. It includes 10,000 contacts, two team members and 50,000 emails a month. Kajabi's Basic plan costs $179 per month, or $143 per month billed annually. It includes five products, 2,500 contacts and two admin users. Kajabi takes no revenue share. Its own Kajabi Payments card rates start at 2.9% plus 30 cents, and using an outside processor adds a 2% fee on Basic. Both offer 14-day free trials.
Core strength. ClickFunnels is optimized for conversion: building funnels fast, adding order bumps and upsells, and testing pages. Kajabi is optimized for delivery: courses, coaching, communities and memberships that students actually use.
Where they overlap. Each has email marketing, landing pages, checkout and course hosting. In practice, you buy ClickFunnels for its funnels and Kajabi for its product experience. The other features are a bonus.
Where each falls short. ClickFunnels' course and community features are more basic than a dedicated creator platform. Kajabi's Basic plan caps you at five products and 2,500 contacts, which a growing list outgrows quickly, and its funnel tools are less flexible.