Head-to-head
ClickFunnels vs Instapage
Two leading landing pages tools, compared on pricing, features, and editorial fit. Updated for 2026.
ClickFunnels
Funnel builder for selling products and services online without a tech team
From $81/mo
Visit ClickFunnelsInstapage
Landing page builder with A/B testing, personalization, and AI content
From $99/mo
Visit InstapageAt a glance
| ClickFunnels | Instapage | |
|---|---|---|
| Tagline | Funnel builder for selling products and services online without a tech team | Landing page builder with A/B testing, personalization, and AI content |
| Pricing model | Paid | Paid |
| Starts at | $81/mo | $99/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Email Marketing, CRM, Landing Pages | Landing Pages, AI Writing & Content, CRO & Testing |
| Vendor claimed |
Quick take
Pick ClickFunnels if you need funnel builder for selling products and services online without a tech team. Pick Instapage if you need landing page builder with a/b testing, personalization, and ai content.
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Frequently asked
- Is ClickFunnels better than Instapage?
- It depends on your use case. ClickFunnels is funnel builder for selling products and services online without a tech team, while Instapage is landing page builder with a/b testing, personalization, and ai content. See the comparison above for which fits your team.
- What's the price difference between ClickFunnels and Instapage?
- ClickFunnels starts at $81/mo. Instapage starts at $99/mo.
- Can I migrate from ClickFunnels to Instapage?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.