Head-to-head
Clay vs Make
Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Clay | Make | |
|---|---|---|
| Tagline | Data enrichment and AI agent workflows for go-to-market teams | Visual automation for complex workflows. |
| Pricing model | Freemium | Freemium |
| Starts at | Not listed | Free |
| Founded | — | 2012 |
| AI-native | ||
| Categories | Lead Gen & ABM, Sales Engagement, Automation | Automation |
| Vendor claimed |
Quick take
Pick Clay if you need data enrichment and ai agent workflows for go-to-market teams. Pick Make if you need visual automation for complex workflows.
Browse more
Clay alternatives →
Browse more
Make alternatives →
Frequently asked
- Is Clay better than Make?
- It depends on your use case. Clay is data enrichment and ai agent workflows for go-to-market teams, while Make is visual automation for complex workflows. See the comparison above for which fits your team.
- What's the price difference between Clay and Make?
- Clay doesn't publish its pricing. Make is free.
- Can I migrate from Clay to Make?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.