Head-to-head
Cardlytics vs Salesforce Marketing CDP (Data 360)
Two leading programmatic & ad tech / customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Cardlytics
Card-linked offer network for advertisers, banks, and publishers
Custom pricing
Visit CardlyticsSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Cardlytics | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Card-linked offer network for advertisers, banks, and publishers | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Cardlytics if you need card-linked offer network for advertisers, banks, and publishers. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Cardlytics better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Cardlytics is card-linked offer network for advertisers, banks, and publishers, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Cardlytics and Salesforce Marketing CDP (Data 360)?
- Cardlytics uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Cardlytics to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.