Head-to-head
Captify vs Salesforce Marketing CDP (Data 360)
Two leading programmatic & ad tech / customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Captify
Search intelligence platform for cookieless advertising and marketing
Custom pricing
Visit CaptifySalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Captify | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Search intelligence platform for cookieless advertising and marketing | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Captify if you need search intelligence platform for cookieless advertising and marketing. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Captify better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Captify is search intelligence platform for cookieless advertising and marketing, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Captify and Salesforce Marketing CDP (Data 360)?
- Captify uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Captify to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.