Head-to-head
Captain Data vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Captain Data | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | People and company data API for enrichment and search | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Paid | Enterprise |
| Starts at | Not listed | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Captain Data if you need people and company data api for enrichment and search. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
Browse more
Captain Data alternatives →
Browse more
Salesforce Marketing CDP (Data 360) alternatives →
Frequently asked
- Is Captain Data better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Captain Data is people and company data api for enrichment and search, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Captain Data and Salesforce Marketing CDP (Data 360)?
- Captain Data doesn't publish its pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Captain Data to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.