Head-to-head
Candu vs Loom
Two leading forms & surveys / customer support tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Candu | Loom | |
|---|---|---|
| Tagline | Build and launch in-app onboarding, banners and product experiences | Screen and video messaging for work communication |
| Pricing model | Paid | Freemium |
| Starts at | $199/mo | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Forms & Surveys, CRO & Testing, Customer Support | Forms & Surveys, Sales Engagement, Customer Support |
| Vendor claimed |
Quick take
Pick Candu if you need build and launch in-app onboarding, banners and product experiences. Pick Loom if you need screen and video messaging for work communication.
Browse more
Candu alternatives →
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Loom alternatives →
Frequently asked
- Is Candu better than Loom?
- It depends on your use case. Candu is build and launch in-app onboarding, banners and product experiences, while Loom is screen and video messaging for work communication. See the comparison above for which fits your team.
- What's the price difference between Candu and Loom?
- Candu starts at $199/mo. Loom is free.
- Can I migrate from Candu to Loom?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.