Head-to-head
Button vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Button
Mobile commerce platform for app links, attribution, and affiliate revenue
Custom pricing
Visit ButtonSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Button | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Mobile commerce platform for app links, attribution, and affiliate revenue | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, Influencer, Affiliate & Referral, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Button if you need mobile commerce platform for app links, attribution, and affiliate revenue. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Button better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Button is mobile commerce platform for app links, attribution, and affiliate revenue, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Button and Salesforce Marketing CDP (Data 360)?
- Button uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Button to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.